Maverick Machine Logo
Symbol Montage
IMPACT AREA
Symbol Montage
Client
Professor Matthew Willemsen
SERVICES
Design
School Work
Year
2024



POST PROJECT REFLECTION
UX RESEARCH FOR TRAVELERS
Destination discovery interface
Trip planning tools
Interactive travel maps
Booking flow optimization
Responsive layouts
Design system components
Prototyping and testing
Visual storytelling played an important role in the design. Large imagery and editorial layouts help users imagine their future journeys while browsing destinations.
The platform also introduces modular planning tools that allow users to organize trips step by step, reducing complexity and improving the overall planning experience.
WE WERE HAPPY TO SOLVE
The project began with extensive research into how people plan and organize their travel experiences online. Many existing travel platforms prioritize booking efficiency but overlook the inspirational aspect of discovering new destinations. Our goal was to combine both elements into a single experience.
We designed the platform to guide users through a natural journey of exploration. Visitors can begin by browsing destinations, then gradually move into planning itineraries and managing travel details. This progression mirrors the way people naturally think about travel.
Visual storytelling became an important part of the design strategy. Large imagery, immersive layouts, and editorial-style content help users imagine the places they want to visit while learning about culture, activities, and experiences.
The final platform balances inspiration with practicality. Users can explore the world visually while also accessing powerful tools that help them organize trips and manage travel logistics with ease.

